Facebook Page vs website: does your negosyo need both?
Facebook is where Filipinos chat. Google is where they search. Here's what each one does best, and why most growing businesses use both.
In the Philippines, almost every customer is on Facebook. So it's natural to ask: if my customers are already there, why do I need a website? The short answer is that Facebook and a website do different jobs, and the businesses that grow fastest use both.
What your Facebook Page does best
- Conversations: customers message you through Messenger to ask prices and order.
- Staying top of mind: posts, promos and videos remind followers you exist.
- Word of mouth: people share and tag friends.
Where Facebook falls short
- You don't control who sees your posts. Often only a small part of your followers sees each post unless you pay to boost it.
- It's weak on Google search. When someone searches "printing shop Imus", Google usually shows websites and Google Maps listings first.
- Information gets buried. Your prices, menu or services sink under new posts. Customers keep asking the same questions.
- You don't own it. If your Page is hacked, restricted or reported, your shop disappears overnight.
What a website does best
- Shows up on Google when people search for what you sell.
- Answers questions 24/7: prices, location, hours and how to order, all in one place.
- Builds trust with bigger clients, suppliers and customers who check you out before buying.
- It's yours. No one can switch it off because of an algorithm change.
How they work together
Think of Facebook as your sidewalk, where people pass by and you wave them in, and your website as your store, where they get the full picture and decide to buy. Here's a simple setup that works:
- Put your website link in your Facebook Page "About" section and in every promo post.
- Put your Messenger link on your website, so visitors can chat in one tap.
- Put the same website link on your Google Business Profile.
- Keep prices and services on the website, and point Facebook questions there.
So, do you need both?
If you only want orders from people who already follow you, Facebook alone can work. If you want new customers who are searching Google right now, you need a website and a Google Business Profile too.
Find out how visible your business is today with our free Business Online Health Check. It takes a few minutes.
Frequently asked questions
Does a website help my Facebook Page?
Yes. Linking them builds trust both ways. Customers who find you on Google can follow your Page, and followers can check your full prices and services on your website.
Why don't all my followers see my posts?
Facebook shows each post to only part of your followers unless you pay to boost it. That's why owning a website and a Google listing is important.
Which should I make first, a Page or a website?
If you have neither, start with a free Google Business Profile and a Facebook Page, then add a simple website. All three together give you the widest reach.
Can I sell directly from my website?
Yes. Even a simple website can show your products, prices and how to order by Messenger, GCash or delivery apps.